Trivial Changes Produce Trivial Results
If you want to gain genuine competitive advantage, you’ve got to do important things better than your competitors. War Games help you build competitive advantage in the highest-leverage function of all: thinking better than your competitors. War Games are about anticipating competitive moves before your rivals make them.
A War Game is a structured strategic exercise.
War Games allow you to understand unexplored or unforeseen strategic options. Most important, a war game will demonstrate to you the implications of your decisions months or years ahead.
Business War Games are an unconventional management tool. We draw on a wide range of business disciplines, including marketing, competitive strategy, competitive intelligence, and market research. We also draw from non-traditional disciplines such as social psychology, creativity, and innovation. A War Game identifies shortcomings in conventional management thinking, and provides real alternatives that work.