“Thank you for an excellent session, and for opening our eyes to the wonderful world of Competitive Intelligence! We are now armed and dangerous, and in a much better position to predict, and then act on, our competitors next moves.”
Jane Crowe, 3M Medical Australia
“I engaged the services of Babette and her team at a crucial turning point in Caterpillar’s strategic decision-making. As a result of her insightful and penetrating intelligence work, a number of blindspots were identified with regards to our competition and we had to admit to and dismiss several sacred cows. We were thus able to overcome several serious strategic setbacks and regain market share and profitability. The impact was material in our Australian operations. I can’t think of anyone in the competitive intelligence industry who has done more to advance the profession in the past twenty years. Babette is a widely recognised competitive intelligence expert around the world.”
Angelo Pratt, Principal at Essington Strategic Advisory
“Babette had been a role model and mentor for many years, so when the opportunity arose to join Mindshifts, I was delighted to accept. Working with Babette, I was impressed with her rigour and processes which have made an indelible impact on me. In my opinion, Babette is the consummate marketer, highly professional and very thorough. Her expertise and reputation in Competitive Intelligence are richly deserved and I recommend her without reserve.”
Tracey James – Managing Director (Technoledge), Author, Speaker, Trainer in Public Speaking
“MindShifts assisted us in the design and research of a five-country study in South East Asia. Prior to commencing the project, they conducted a Competitive Intelligence (CI) workshop for a group of 40 people from the region. This was an excellent learning exercise and the team demonstrated a greater understanding of CI following the workshop. The five-country study was completed in record time and contacts on the ground in the different countries proved to be invaluable. In particular, China and India, which are growing at such a rapid rate, proved to be very interesting in their results and have led us to reconsider our strategy going forward.
A worthwhile experience and all organisations should be much savvier and aware of the value of CI in the future, particularly when you work with an organisation.”
Collen Csavas, Roche Diagnostics Australia
“I have worked with The MindShifts Group on several projects spanning the last twelve months. During this time, I have found the team to be professional, responsive and detailed in their reports – balancing this with their efficient and deep understanding (and often insightful remarks) of the client with whom they are engaged.”
Jane Huxley – Microsoft Australia
“I highly recommend Babette Bensoussan’s coaching services for women entrepreneurs. I am working with Babette as my remote coach to help me take my business to a new level of success. Babette is an incredible source of wisdom — she has literally written the books on business strategy and has seen it all through her worldwide consulting engagements. But equally as important in a coaching relationship is her lovely way to help you illuminate and work through challenges with humour and grace. Babette has so much passion for helping women entrepreneurs — if you are considering working with a coach or simply looking for some support through challenging times, then look no further than Babette.”
Alli Marshall, Principal, Strix Insights
“In my MBA teachings on Competitive Intelligence at MGSM, Babette’s books are prescribed Text & extensively used. She had also judged MBA student presentations, delivered specialised topics and guided our course development & delivery. She is a global thought-leader in CI and a highly-valued adviser to Business Executives. It is a delight to work with her.”
Murali Dharan, CEO, Enterprise Architect, Strategist, Adjunct Prof.
“A big thanks for a wonderful workshop. It was great to get new insights/approaches into the world of competitive intelligence and certainly will reinvigorate me to ensure that the outcomes from analysis are incorporated into our strategy.
Thanks for a great couple of days ….. the best workshop I have been on for years”.
Peter Maiden, Dulux New Zealand
“A highly personal and professional approach.”
Trevor Tappenden, Ernst & Young
“MindShifts were instrumental in identifying inherent weaknesses brought about over time through corporate complacency, myths and straight out sacred cows. They pull no punches in highlighting the potential effect of these weaknesses, and in so doing, challenge the status quo in strategy formulation.”
Angelo Pratt – Caterpillar Australia
“I have only known Babette for a short period of time and under her guise, I have rediscovered my confidence, belief, and invigoration. In a simple, non-judgemental and articulated way, Babette led each session towards a journey of self-discovery. I am excited by what I have achieved, what I am becoming and where I am heading.”
John Jakovcevic, Managing Director ANZ at Stulz Australia Pty Limited
“Ms. Bensoussan is one of the most influential and powerful forces in the world of competitive intelligence today, and her academic writings on tools of analysis have impacted me in incredibly positive ways both great and small. I count several of her co-authored works as unmatched in informing my own scholarship and thinking; they are likely the most useful volumes I have ever utilized in-or-out of the classroom, and I recommend Ms. Bensoussan wholeheartedly!”
Stanley K. Ridgley, Business School Faculty at Drexel University, Consultant
“Over nearly 10 years I have had the opportunity to work with Babette in several different capacities. She has been a client, a colleague and a mentor. She has an enormous capacity for understanding, for taking complex ideas, concepts and thoughts and making them not only understandable but, more importantly, actionable. I have worked with her on numerous projects providing insights to clients and I have always been impressed by Babette’s ability to steer though the clutter and get to the heart of the matter, thereby allowing her clients to make informed decisions to improve and protect their businesses. I would, without hesitation, turn to Babette and the Mindshifts Group to ensure that I understood my competitive landscape and knew how to use it to my advantage. I will also continue to turn to Babette as a mentor and friend, knowing that she will continue to support me in my professional development.”
Troy Kohut, Head of Research, Insights and Digital Communities
