As it is the beginning of the year we thought we should point out three of the most common (yet most harmful) practices in decision-making in business that you should keep in mind – especially if you are setting plans for 2019 in the weeks ahead.
1. Casual Benchmarking: People tend to copy the most visible, and obvious business practices of a competitive organisation without understanding the underlying purpose behind it. Very few companies undertake the research and analysis required to have a thorough understanding of the reasoning behind a strategy – Is it the best strategy to improve your organisation’s performance? What would the possible downsides be? And how could you do it more effectively?
2. Doing what has worked in the past: Be careful to understand exactly why a strategy was previously successful. Is it relevant to the issue at hand, and is this strategy the best one to resolve the current situation? Be aware not to confuse success in spite of an action as opposed to success because of an action.
3. Following deeply held but unproven beliefs: This happens when we believe something will work or that it matches some assumptions that are held about what makes businesses successful. These assumptions or beliefs will resist change and affect judgements and choices, regardless of whether or not they are true. Check whether your decisions are relying on intuition, personal or group beliefs or influencers who may have other agendas in play.
Avoid these pitfalls and you’ll make much better decisions that provide clear direction and competitive advantage for your business.
Get in touch with MindShifts today to find out how we can help you access the right information for your business.