In my career, I have watched many organisations make the wrong decisions or simply miss the indicators that spell disaster for their business. With that moment goes all the intellectual property and the livelihoods of many, but most importantly – the potential for growth and innovations that are now no longer able to be fulfilled. In many cases the decisions were obvious.
I have built my career as an internationally recognised leader in the field of Competitive Intelligence (CI) and Strategy in both business and academically. I am an entrepreneur, a consultant, a company director, an author, an academic and a business coach as well as a corporate speaker on CI and Strategy.
I founded The MindShifts™ Group in 1992, as a leading consulting company specialising in Competitive Intelligence, Strategy and Business Mentoring, in response to the number of organisations looking to interpret the landscape of business and make smarter decisions.
Since then I have led MindShifts™ through over 350 projects with Australian and Fortune 500 companies. Utilising skills and principles of CI and Strategic Intelligence we have successfully guided a vast range of clients within industries such as aerospace, information technology, pharmaceutical, manufacturing, and financial services companies to build greater businesses.
In 2006 I was honoured to receive the SCIP Meritorious Award, the world’s most prestigious award in the field of Competitive Intelligence. I was and still am the first female and only Australian recipient of this prize.
It has always been important for business to make the best decisions it can and with my extensive academic involvement I know the value of sharing knowledge and helping organisations understand the impacts of Competitive and Strategic Intelligence, so I co-authored five critically acclaimed and popular books on Competitive Intelligence and Strategy. Two of them, Analysis without Paralysis and Business and Competitive Analysis, remain the world’s number one and two best selling titles on Competitive Intelligence which shows the need for this sort of thinking within the areas of education and business.
I have held teaching positions at many of Australia’s leading universities and business schools and am currently an Adjunct Professor in the School of Business at the University of Technology, Sydney.