Tag: Fake news

01 Dec 2017

Do you see what you’re missing?

Over the last twelve months or so, we’ve been bombarded by talk of ‘Fake News’. Whether you call it ‘Fake News’, ‘Fake Intelligence’ or just plain old wrong information – it’s always been around.

When the market changes, we see opportunities and problems in a certain way – because of the solutions that we’re used to.

According to Seth Godin, when confronted with a patient with back pain, surgeons prescribed surgery. In the same scenario, physical therapists thought that therapy was required, and acupuncturists were sure that needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn’t based on the symptoms a patient suffered – or the patients background, it was the background of the doctor.

The reason so many organisations have trouble dealing with new opportunities – and managing problems, is  that they approach it from the perspective they are used to. The odds are that they will continue to do so until their organisation fails. It’s not just about the new vs. the old. It’s from the background you view the new.

Ask yourself, how can your organisation see new opportunities and problems – and do you need to change perspective to see the right solutions? Are you really seeing your competitors without your blindspots?

Get in touch with MindShifts today to find out how we can help you see what you’re missing.