Tag: competitive intelligence

07 Feb 2018
Competitive Insights

Are you reading the signals that will save your business?

As we move into 2018, I am getting requests from colleagues and businesses about the need to ensure that they understand their competitive environment and that they are clear on the focus of their strategy for 2018.

The problem that I often encounter is that most business strategies are generally ideas blowing in the wind without much competitive insight or analysis. You know what I mean – our strategy is to grow our business by 10% (or whatever other figure your CEO/Board has in mind) or to increase our customer relationships or improve our interaction with customers, and so on without much input from the competitive landscape!

So for those who believe that they really know their market – which competitor or new entrant is breathing down your neck to also deliver similar growth and/or improve customer interactions???? How are you going to differentiate your business? Maybe there is a business out there – in Never Never Land that just might make your business redundant!!

Nothing happens to you or your business in a vacuum…..there are always signals.

So here is my tip to all my wonderful readers, after 25 years as a competitive intelligence expert, author, strategic consultant, with over 350 client projects under my belt…….

Develop your analytical skills.

Make sure you have at least one analytical technique you can use in each of the following categories:

  1. Environmental
  2. Evolutionary
  3. Strategic
  4. Corporate/Competitors
  5. Customer
  6. Financial

And by the way, SWOT only sits in one of those categories. More on that in my forthcoming newsletter.

If you want to learn more about different analytical techniques have a look at: http://mindshifts.com.au/resources/babettes-books/

Or give me a call….(02) 94113900


Special Offer: I’d like to offer you a complimentary 30 minute strategy coaching session to help you work out which analysis frameworks would help you most in your business.

Click here to book a time that suits you.

01 Dec 2017

Do you see what you’re missing?

Over the last twelve months or so, we’ve been bombarded by talk of ‘Fake News’. Whether you call it ‘Fake News’, ‘Fake Intelligence’ or just plain old wrong information – it’s always been around.

When the market changes, we see opportunities and problems in a certain way – because of the solutions that we’re used to.

According to Seth Godin, when confronted with a patient with back pain, surgeons prescribed surgery. In the same scenario, physical therapists thought that therapy was required, and acupuncturists were sure that needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn’t based on the symptoms a patient suffered – or the patients background, it was the background of the doctor.

The reason so many organisations have trouble dealing with new opportunities – and managing problems, is  that they approach it from the perspective they are used to. The odds are that they will continue to do so until their organisation fails. It’s not just about the new vs. the old. It’s from the background you view the new.

Ask yourself, how can your organisation see new opportunities and problems – and do you need to change perspective to see the right solutions? Are you really seeing your competitors without your blindspots?

Get in touch with MindShifts today to find out how we can help you see what you’re missing.