MindShifts Matters is our newsletter publication that comes out 3 times a year, covering the latest issues in competitive intelligence, strategy and strategic marketing. It is vital reading for executives, managers and employees who are involved in strategy and the competitive intelligence process. Sign up to receive the next issue.

MindShifts Matters - Current Issue - July 2010

The topics covered include:

Generations
For most of modern history, we referred to generations as our parents’ generation, our own, or the coming generation. There were only three main generations co-existing at the same time. In 2010, we have six generations: three full, two halves and a tiny one with the ancients.

In a competitive world such as we have, marketers can’t afford to get the age-brackets of the current co-existing generations wrong. This article provides interesting differences between the current generations, which is useful in understanding how important it is to get the age brackets right.

From Zero to Insights in Three Hours
Management often request detailed reports or information at very short notice about an organization or product that you have no prior knowledge of. So where do you begin? What do you focus on? How can you quickly assemble an accurate picture on a company you have never examined before?

Smart People, Dumb Decisions
If you ask people to offer adjectives that they associate with good decision makers, words like "intelligent" and "smart" are generally at the top of the list. Yet, history contains plenty of examples of smart people who made poor decisions as the result of cognitive mistakes. These mistakes can have horrific consequences, from the space shuttle Columbia disaster to the scores of bank failures across the United States since the start of the 2007 recession. But faulty decision-making is avoidable. Read how you can overcome the obstacles to making better decisions.

Workshop schedule for 2010

MindShifts is dedicated to educating and training managers in utilising the skills of CI for the anticipation of new market opportunities and for managing decision risks. For further details on training opportunities, visit our Workshop Schedule.

MindShifts also offers in-house workshops, personalised training and individual mentoring. Contact us today to find out more.

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	March 2010
	July 2009
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