Getting a major project off the ground

Is your strategy in place?

Do you understand the competition?

Focus and commitment

Staying on track to meet your goals requires support and focus.

Are you getting side tracked from your valuable actions?

Better ideas, decisions, success!

Success comes for making good decisions at critical times.

Is this a skill you have?

Competitive Insights

How you position your business in a challenging market is all about insights, analysis, awareness and the ability to see. Successful companies use experts to drive results. We are able to guide your leaders in developing an evolving pathway for a CI capability.

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Coaching

Coaching is an empowering method of development that can assist you in reaching higher performance. Our coaching programs are designed to help – individuals and businesses, develop leadership, improve decision-making and achieve goals.
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Speaker

With over 20 years of diverse industry experience Babette Bensoussan, The Decision Making Maverick, is a wealth of knowledge and a great speaker in the areas of Competitive Intelligence, Strategy and Coaching.

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War Games

War Games help build a competitive advantage enabling you to think better than your competitors. 

Energy Leadership

A unique assessment tool that provides a snapshot of your perceptions, attitudes, behaviours, and overall leadership capability.

Tools for Success

Our collection of tools has been built over two decades through solving many complex business issues

We've worked with

We empower individuals to drive change within themselves, their businesses, their companies in Australia and around the world.

We help people achieve

Our clients' success is what drives us, and our ability to give valuable business knowledge to help individuals and organisations thrive is our purpose.

389

Projects

267

Speaking engagements

1359

Coaching hours

649

Clients

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Our Latest Insights

We present insights that assists our clients in better decision making. We hope you find them useful too.
15 Jun 2017

The New Supercompetitors

Since the mid-1990, the source of competitive advantage has been shifting.  Leading companies used to be diverse conglomerates that based their competitive strategy on assets, positions, and economies of scale. Today’s market leaders, by contrast, are more focused enterprises. If you aspire to become a supercompetitor, WATCH THE VIDEO BELOW: If you haven’t done your […]

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15 Jun 2017

Competing with free

While some may only grudgingly admit it, competition is good for business. The presence of competitors means that there are plenty of paying customers around. Also, by creating choice, competition forces you to compete for your customers’ attention and money, which, in turn, improves your focus on what it is that makes your business and […]

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01 Jun 2017

The Survival Manager’s Guide to Competitive Insights

For years companies have been establishing competitive intelligence (CI) capability to watch their external environment and provide early warning of threats and opportunities.  While establishing such units is more relevant than ever in these times of rapid change, many units are being eliminated while others aren’t providing the value that had originally been hoped for.   […]

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09 May 2017

The Paradox Of Choice

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. This is a wonderful video on the power of choice, watch it now.                     […]

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