Founded in 1992, The MindShifts Group is the leading specialist in Competitive Intelligence (CI), helping major Australian and international corporations, in both public and private sectors, assess their CI needs, develop their infrastructure and capability, and deliver insights to key decision makers.
Babette Bensoussan is Director of The MindShifts Group, which specialises in competitive intelligence, strategic planning, market intelligence and strategic marketing projects globally.
This video is one we should all watch and share! George Carlin talks about language – how it has changed over time to cover up reality. This is particularly relevant in business, as language can encourage blind spots and create assumptions. Start the new year by cutting the spin and speaking plainly to ensure your [...]
MindSights, our monthly email newsletter, covers the latest issues in competitive intelligence, strategy and strategic marketing. Providing useful tips, articles and thinking, it is vital reading for executives, managers and employees who are involved in strategy and the competitive intelligence process.
What our Clients say about Mind Shifting Snippets… “Your book is excellent, when I get a moment each day I have a quick read and I always get something from it. It is now a permanent fixture on my desk and I’m going to download a version as well so I can take with me.”