Getting a major project off the ground

Is your strategy in place?

Do you understand the competition?

Focus and commitment

Staying on track to meet your goals requires support and focus.

Are you getting side tracked from your valuable actions?

Better ideas, decisions, success!

Success comes for making good decisions at critical times.

Is this a skill you have?

Competitive Insights

How you position your business in a challenging market is all about insights, analysis, awareness and the ability to see. Successful companies use experts to drive results. We are able to guide your leaders in developing an evolving pathway for a CI capability.



Coaching is an empowering method of development that can assist you in reaching higher performance. Our coaching programs are designed to help – individuals and businesses, develop leadership, improve decision-making and achieve goals.


With over 20 years of diverse industry experience Babette Bensoussan, The Decision Making Maverick, is a wealth of knowledge and a great speaker in the areas of Competitive Intelligence, Strategy and Coaching.

War Games

War Games help build a competitive advantage enabling you to think better than your competitors. 

Energy Leadership

A unique assessment tool that provides a snapshot of your perceptions, attitudes, behaviours, and overall leadership capability.

Tools for Success

Our collection of tools has been built over two decades through solving many complex business issues

We've worked with

We empower individuals to drive change within themselves, their businesses, their companies in Australia and around the world.

We help people achieve

Our clients' success is what drives us, and our ability to give valuable business knowledge to help individuals and organisations thrive is our purpose.




Speaking engagements


Coaching hours




Our Latest Insights

We present insights that assists our clients in better decision making. We hope you find them useful too.
17 Jul 2017


A flea can jump up 7 inches (18 cm) and sideways 13 inches (33 cm) or about two hundred times the length of their own body! For you that would be about 200 times your height (900 feet)! If you wanted to train a flea to perform in a flea circus, you find a short […]

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17 Jul 2017

The One Constant In Our Life Is Change

“Human beings are works in progress that mistakenly think they’re finished.” Dan Gilbert shares recent research on a phenomenon he calls the “end of history illusion,” where we somehow imagine that the person we are right now is the person we’ll be for the rest of time. Hint: that’s not the case. WATCH THIS VIDEO […]

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03 Jul 2017

What Is Your Fear?

Are you pursing the goals that matter most to you? Are you satisfied with your level of success? Are you glad to be where you are in life? Are you playing YOUR own game or are you playing someone else’s game? Everything seems hard. We are all busy and we are all tired. We all […]

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15 Jun 2017

The New Supercompetitors

Since the mid-1990, the source of competitive advantage has been shifting.  Leading companies used to be diverse conglomerates that based their competitive strategy on assets, positions, and economies of scale. Today’s market leaders, by contrast, are more focused enterprises. If you aspire to become a supercompetitor, WATCH THE VIDEO BELOW: If you haven’t done your […]

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Ready to take it to the next level?